{"success":true,"data":[{"id":"2","kpi_name":"Lead Conversion Rate","description_kpis":"Account Growth and Management. Percentage of leads successfully converted into paying clients. Expressed in percentage.","on_report":"1","report_name":"Lead Conversion","type_of_kpi":"System Based","weight":0},{"id":"3","kpi_name":"Avg. Sales Cycle","description_kpis":"Average time from initial contact to deal closure, with an aim to reduce it. Expressed in days.","on_report":"1","report_name":"Sales Cycle Length","type_of_kpi":"System Based","weight":0},{"id":"10","kpi_name":"Calls Made","description_kpis":"Tracks the daily or weekly number of outbound calls each representative makes. Expressed in number.","on_report":"1","report_name":"Calls Made","type_of_kpi":"System Based","weight":0},{"id":"11","kpi_name":"Avg. Talk Time per Call","description_kpis":"Measures the average duration of calls, helping assess call quality and engagement. Expressed in minutes.","on_report":"1","report_name":"Avg. Talk Time per Call","type_of_kpi":"System Based","weight":0},{"id":"14","kpi_name":"Ineffective Calls Rate","description_kpis":"Percentage of unanswered calls or dropped calls, important for maximizing contact attempts. Expressed in percentage.","on_report":"1","report_name":"Ineffective Calls Rate","type_of_kpi":"System Based","weight":0}]}